The last mile delivery can boost an E-commerce business or bury it. Knowing this, we at DECATHLON Česká republika are focused on delivery speed. 🚛💨 In 2023 alone, we slashed the average lead time of online orders from 2.3 days to a mere 1.16 days.

In 2023, we set a very ambitious goal of doubling our delivery speed. Logistics experts know how difficult this is. But thanks to our brilliant logistics team of Oliwia Guziel, Antonio Villascusa Cerezo, Tomáš Štěpánek, Kateřina Svobodová and our partnership with leaders Grzegorz Szopiński and Grzegorz Cichoń in the Gliwice regional logistics center, we made it happen.

The results are amazing:
🔹 Average lead time decreased from 2.3 days in 2022 to 1.16 days in 2022.
🔹 Decathlon Czech Republic consistently has the highest Delivery NPS of all Decathlon countries.
🔹 Delivery speed significantly impacts our business metrics: conversion and sales.
🔹 And most importantly, we see a correlation between improving delivery speed with LTV and how often customers return to our online store.

We’re not stopping there! Inspired by our success, we’re rolling out even faster delivery: Customers in Ostrava who order today any product before 21:30 receive their items with free in-store pickup the next morning.
Later this year, we’re expanding this service other parts of the Czech Republic. And we are also working hard to speed up the delivery of goods from distant continental warehouses.

We’re proud to make delivery of sports products fast and convenient. And ultimately these sporting goods make our customers’ lives better and more fulfilling. 🙌