Dmytro Strelchyn
Sense instead of rules
👋 Hi, I’m Dima — entrepreneur and former Chief Digital Officer at Decathlon CZ (more about me). I believe solopreneurs leveraging AI will soon take over the market, and I’m here to prove it.
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If I worked at Starbucks, instead of writing people’s names on their coffee cup, I’d write the following: One day, you and everyone you love will die. And beyond a small group of people for an extremely brief period of… more
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A lot of people realise this a bit late in life. There are no really hard tasks. When something feels big and complicated, it’s usually just a bunch of small, manageable steps hiding inside. Break the big task into small,… more
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I’m obsessed with data, but I don’t trust it blindly.Especially when the interpretation comes from a corporation or the media. Take this chart, for example: You can truthfully say that China and India have either the least educated or the… more
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Even though I read a lot, this is officially my first fiction book since I was a teenager.For a long time, I didn’t see the point of fiction. I preferred learning from non-fiction, something useful I could apply right away.… more
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I played competitive basketball throughout my childhood years. Like many kids, I looked up to the greats for inspiration, one of whom was Kobe Bryant. I don’t fully share his mindset or the famous Mamba mentality (and maybe that’s for… more
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Some things aren’t taught in an MBA.Like how to say something tough, but necessary. Being brutally honest, while staying respectful and constructive, is a skill every great leader must master. Here’s a simple framework that helps: BRIDGE. 💬 Background –… more
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Today is an important day, as I’m starting to work on a project that, in my opinion, aligns deeply with my values, beliefs, and passions. Let’s see where this journey takes me. more
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MY 18 YEARS OF EXPERIENCE ARE OUTDATED A year ago, this disturbing thought came to me. It’s a strange and completely new feeling. Over the last 18 years in tech, e-commerce, and digital, I always thought I was at the… more
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Sam Altman recently tweeted that OpenAI might be spending tens of millions of dollars on electricity… just to process polite messages like please and thank you in ChatGPT. That got me thinking.What’s the environmental cost of kindness in the age… more
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For decades, business software was the dream of entrepreneurs.You find a niche. You build a SaaS product. You get an average 70% margin.You take a portion of your profits, hire smart engineers, and turn those investments into a barrier for… more
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It’s a feeling I’ve had a thousand times, but I didn’t know it had a name: Earned exhaustion.It’s when you enjoy your tiredness. What is earned exhaustion?It’s when you feel tired because you did something meaningful.You worked hard, gave your… more
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Reminder to myself: more
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Sometimes I feel like I’m inside the game Doom —wandering through a maze of rooms. The more I work and deliver projects, the more doors start to open. Some rooms lead nowhere.Some hold tools you’ll need for the journey.Some are… more
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In four simple words: dot-connecting, eye-opening. This was the first long book where I fully applied the principles of slow reading, which I described here. One of the core principles of Slow Reading is to invest time in choosing what… more
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I absolutely loved this email from Fiverr’s CEO (a $1B company).It’s a brilliant message — brutally honest, and written with real care.(Those are the two qualities I admire most in leaders) And every word resonates with my current mission —… more
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You never know which training might change your life. This is the story of one that changed my mindset and the choices I made after. It was September 2023. I sat in a sunny room in Lille, thinking it was… more
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As someone who left the corporate world to build a business, I can honestly share my top 3 downsides of being an entrepreneur. 1. Financial uncertainty In corporate life, every month you get that lovely SMS: DING – salary’s in.As… more
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Last year, I started using the Slow Reading method. To my surprise, it worked better than I expected. Compared to my usual fast-paced reading, it gave me some real benefits:– I could focus on the book better.– I remembered more.–… more
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Surprise: Gen Z isn’t the intern anymore. They’re running meetings, pitching products, and maybe even managing you. They’re already in your office and your inbox. You probably want to communicate with them without drama. But here’s the problem: what feels… more
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Our planet spins around a giant ball of energy called the sun 🌞. Every day, it sends us 6,000 times more energy than we actually need. Sunlight reaching Earth equals 3.8 million exajoules each year.With all our giant cities, mega… more
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Long ago, people feared one thing — hunger. They worked hard on farms, prayed for rain, and still didn’t always have enough to eat. Food meant staying alive, not having fun. Hunger was one of the main causes of death.… more
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Good speech by Illinois Governor JB Pritzker. “Whenever I’m about to do something, I think ‘Would an idiot do that?’ and if they would, I do not do that thing.” “The kindest person in the room is often the smartest.”… more
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Reminder to myself: The game has changed. Playing by the old rules is a losing strategy. more
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To earn $1M, you need: Many businesses run at a loss for years. Sometimes by choice, like Amazon, Facebook, and Uber. More often, it’s due to ignorance. My approach is straightforward: Focus on profitability from day one and every day… more
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A bank does not need $10 million to give $10 million in loans. It only needs $1 million, your trust, and a little bit of math. When you deposit $1 million, the bank keeps a small part and lends the… more
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Interesting story, I didn’t know about one of the first financial bubble. In the early 1700s, a man named John Law had a big idea. He convinced the French government to let him create the Mississippi Company. People thought it… more
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The First Opium War is an example of capitalism’s bad influence on empires. This war was not just a fight between Britain and China. It was a war for money. In the early 1800s, British traders sold a lot of… more
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Here’s the Vibe Coding curve in Google Trends. You don’t need to be an oracle to predict the flood of non-technical, idea-driven people rushing into software and SaaS. People like me, honestly. The barriers of technical expertise and high development… more
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I’d like to share an idea I discovered last year that has been helping me a lot — Shoshin, or the beginner’s mind In the 1990s, Phil Jackson took the concept of Shoshin from Zen Buddhism and made it a… more