Story 1: From Bombs to Light

In the 1990s, physicist Thomas Neff had a bold, almost crazy idea.
“Let’s turn russian nukes into fuel for U.S. homes,” he suggested.
Surprisingly, russia agreed—after all, cash beats bombs.

For 20 years, uranium from dismantled warheads powered 10% of U.S. homes.
Neff’s project destroyed 20,000 nukes and made the world a safer place.

Story 2: Pepsi, the sugar drink that owned warships

Back in the 1980s, Pepsi made a deal for the history books by becoming the proud owner of Soviet warships. Yes, warships.
The USSR loved Pepsi but didn’t have enough dollars to pay for their soda desire.

So, Pepsi agreed to trade soda syrup for old Soviet ships.
They got 17 SUBMARINES, A CRUISER, A DESTROYER, AND A FRIGATE.

Yeah, crazy. For a short moment, Pepsi owned the 6th largest navy in the world.
No, Pepsi didn’t declare war—it sold the ships for scrap and pocketed the money.

Pepsi’s CEO famously remarked, “We’re disarming the Soviet Union faster than the U.S. government.”

That’s the inspiring business thinking we need more of today.