Amazon’s income statement insights

Amazon’s income statement is a masterclass in diversification. It’s not just an online store—it’s a tech company, a logistics powerhouse, a media giant, and even an advertising titan. Here are a few lessons entrepreneurs and businesses can take away:

  • Bet on multiple horses: From AWS to ads, Amazon’s growth strategy thrives on not putting all its eggs in one basket. They have 6 big baskets and plenty of small.
  • Customer obsession pays off: By investing 16% of total revenue in fulfillment, Amazon ensures top-tier customer satisfaction. This isn’t just an operational strategy—it’s a powerful marketing tool that keeps customers returning to Amazon.com.
  • Tech is the future: Spending $20B on technology isn’t just about today—it’s about leading tomorrow.