Minimum Lovable Product

The era of the Minimum Viable Product (MVP) is fading.

Now, the focus shifts to the Minimum Lovable Product (MLP).

For a long time, MVPs were the go-to strategy for startups—launch quickly, test, and refine. A smart approach, right?

But AI is rewriting the rules. The MVP might already be irrelevant.

Here’s why:

MVPs pushed us to start building right away. Yet with tools like Perplexity and Cursor, anyone can research and create an app in no time.

MVPs helped validate market needs. Yet platforms like Reddit and Semrush already reveal if demand exists.

So, what’s the next step? The Minimum Lovable Product.

MLPs focus on designing products people truly enjoy using.

MLPs reveal if people care enough to share your product, turning them into advocates. And in today’s saturated markets, organic growth is crucial.

MLPs also indicate whether users will keep coming back. Because if they don’t, they’ll move on. And retention is key.

So, in a world where technology makes building easy, isn’t it time we focus on making products people actually love?

difference between mvp and mlp