Some things aren’t taught in an MBA.
Like how to say something tough, but necessary.

Being brutally honest, while staying respectful and constructive, is a skill every great leader must master.

Here’s a simple framework that helps: BRIDGE.

💬 Background – What happened?
💬 Reason – Why now?
💬 Impact – What’s the effect?
💬 Decision – What needs to happen?
💬 Go – What’s next?
💬 Energise – End with optimism and shared commitment

Example:
Background: Our New Marketing channels are not performing well
Reason: I’m bringing it now because we’ve added only 20 new users this month.
Impact: It’s slowing our momentum and costing us leads.
Decision: We need to review the data and pivot or stop investing.
Go: Let’s align on a plan by Friday and set 30-day goals with weekly check-ins.
Energise: I’m confident we’ll figure it out — and get this rocket off the ground.

It’s not tough conversations that damage trust… It’s the ones we avoid.