Dmytro Strelchyn
Sense instead of rules
👋 Hi, I’m Dima — entrepreneur and former Chief Digital Officer at Decathlon CZ (more about me). I believe solopreneurs leveraging AI will soon take over the market, and I’m here to prove it.
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Was it a real person—or an AI clone running your last interview? This isn’t fiction anymore. Watch the video below 👇 AI is changing the world – will your next job interview be with a bot? How will we ever… more
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Years of working across teams have shown me a pattern: the best colleagues share these 12 signs: 1️⃣ They’re focused on what matters, prioritizing actions with the greatest impact on achieving goals.2️⃣ Natural Leader: They inspire and guide others, even… more
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My experience at Decathlon transformed my understanding of leadership. Many inspiring leaders use specific language to empower their teams and create an effective environment. more
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Now if we’re talking about robots, I’d like to share what we’re doing at DECATHLON Česká republika In the photo, our employee is the Inventory Robot Tori 🤖 (on the right of course 😆, and on the left is our… more
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Ok, let’s be honest. In a few years, my job will either disappear or change drastically. The AI and robotics revolution is going to shake up the job market in the next few years! Think your job’s safe? Think again!… more
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The last mile delivery can boost an E-commerce business or bury it. Knowing this, we at DECATHLON Česká republika are focused on delivery speed. 🚛💨 In 2023 alone, we slashed the average lead time of online orders from 2.3 days… more
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Did you know that an average of 96% of company problems remain hidden from senior leadership, and it makes organizations fragile? In 1989, Sidney Yoshida have studied the problem and introduced the concept of the ‘Iceberg of Ignorance’.100% OF REAL PROBLEMS… more
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Team focus in a chaotic world – how?I’m not alone in this…just yesterday, another Decathlon team lead and I were chatting by the coffee machine about how hard it is for our teams to stay focused. Emails, meetings and distractions… more
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Nobody. Knows. Anything. This statement from Netflix co-founder and investor Marc Randolph might seem counterintuitive. But it holds a powerful truth I’ve learned over decades in Digital business. The only way to find out is to test, iterate, and learn… more
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At Decathlon, we believe that sport can unite people to act and care for the planet. Today, worldwide, we are transforming our business model to impact the negative trend of climate change. In DECATHLON Česká republika this year, we started essential… more
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🛍️ At Decathlon, we’re always thinking about improving the customer experience. Our customers love our stores, and even when they order online, their preferred place to collect their purchases is our Click & Collect points in our Decathlon stores. However,… more
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The absolute beast, holding the all-time record for 23 Grand Slam victories, The Joker himself, casually walking in Decathlon Portugal store 💪 more
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Update: Bronze medal of the European Championship around the neck 🥉💪 For me, participating in the European Championship is an event in itself. But this time, it is also a tremendous honor to represent Ukraine at European Beach Ultimate Club… more
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Bad news for carton box suppliers of Decathlon 🤷, and excellent news for the planet 🌍 At DECATHLON Česká republika, we send millions of e-commerce orders every year from our warehouses to stores. Each order used to require a carton… more
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Round table with digital leaders from Decathlon, Foxtrot, Epicenter, Allo, Colin’s, Comfy, Sova, and Auchan at RETAIL EXPO 2021 – the sixth anniversary congress of the retail industry.Discussion about problems, opportunities and how to make Ukrainian retail even more digital… more
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Yesterday, at the “Retailer of the Year” award ceremony, Decathlon Ukraine received bronze in the category of sports E-commerce of Ukraine. Not so bad for a company attacking the market. But not enough for a team with a champion mentality.… more
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My presentation at RAU Expo was titled “Change or Die.” It was about how we are at another turning point due to the rapid acceleration of technological development. Either you implement changes very quickly, or you fade into history. more
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We have opened a fourth store and a second city for Decathlon in Ukraine. 3000 sq. m. sporting goods and areas for testing products, 70 sports are already available for Odessans in the shopping center Riviera. more
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On June 16, I’ll be speaking at Ukraine’s main retail forum, RAU Expo 2021. I’ll share my experience in launching and developing Decathlon’s online business, along with some fascinating case studies from the lockdown period. I’ve really missed live events… more
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In Ukraine (and not only in Ukraine), there’s a common belief that business is a toxic environment full of lazy, unmotivated people. And to manage them, you must be an “effective” manager with alpha traits. What’s on the agenda today?… more
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The already existing AR technology shows how tomorrow you will search for products in store. Fewer people will ask staff for help in store and will use their smartphones instead. Probably in-store staff functions will shift soon from sales consultations… more
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Just finished the course “Digital Transformation” more
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(just a reminder for myself) more
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Key insights from The Wall Street Journal: Managers are evolving into coaches. Automation and AI will reduce technical tasks, emphasizing emotional intelligence and talent development. Future leaders will excel in social skills like listening and adaptability, while leadership training focuses… more
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On the Island of Gods, there’s everything: oceans and seas, waterfalls and lakes, mountains and volcanoes, temples and rice fields. And awesome people, of course. When I realized where I had ended up, I started zooming around the island like… more
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Throwback to 2020 in the stunning Carpathians. Fresh air, breathtaking views, and unforgettable moments. more
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“I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1. Given that, you’re well advised to go after the cream of the cream…A small… more
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“The masses have never thirsted for truth. They demand illusions without which they cannot live.” — Sigmund Freud “People see what they want to see, hear what they want to hear, believe what they want to believe, and refuse to… more
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Great ads tell a story. Outstanding ads evoke emotions. more
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Individual Performance Formula by Decahtlon more