Dmytro Strelchyn
Sense instead of rules
👋 Hi, I’m Dima — entrepreneur and former Chief Digital Officer at Decathlon CZ (more about me). I believe solopreneurs leveraging AI will soon take over the market, and I’m here to prove it.
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Did you know that an average of 96% of company problems remain hidden from senior leadership, and it makes organizations fragile? In 1989, Sidney Yoshida have studied the problem and introduced the concept of the ‘Iceberg of Ignorance’.100% OF REAL PROBLEMS… more
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Team focus in a chaotic world – how?I’m not alone in this…just yesterday, another Decathlon team lead and I were chatting by the coffee machine about how hard it is for our teams to stay focused. Emails, meetings and distractions… more
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Nobody. Knows. Anything. This statement from Netflix co-founder and investor Marc Randolph might seem counterintuitive. But it holds a powerful truth I’ve learned over decades in Digital business. The only way to find out is to test, iterate, and learn… more
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At Decathlon, we believe that sport can unite people to act and care for the planet. Today, worldwide, we are transforming our business model to impact the negative trend of climate change. In DECATHLON ÄŚeská republika this year, we started essential… more
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🛍️ At Decathlon, we’re always thinking about improving the customer experience. Our customers love our stores, and even when they order online, their preferred place to collect their purchases is our Click & Collect points in our Decathlon stores. However,… more
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The absolute beast, holding the all-time record for 23 Grand Slam victories, The Joker himself, casually walking in Decathlon Portugal store đź’Ş more
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Update: Bronze medal of the European Championship around the neck 🥉💪 For me, participating in the European Championship is an event in itself. But this time, it is also a tremendous honor to represent Ukraine at European Beach Ultimate Club… more
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Bad news for carton box suppliers of Decathlon 🤷, and excellent news for the planet 🌍 At DECATHLON ÄŚeská republika, we send millions of e-commerce orders every year from our warehouses to stores. Each order used to require a carton… more
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Round table with digital leaders from Decathlon, Foxtrot, Epicenter, Allo, Colin’s, Comfy, Sova, and Auchan at RETAIL EXPO 2021 – the sixth anniversary congress of the retail industry.Discussion about problems, opportunities and how to make Ukrainian retail even more digital… more
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Yesterday, at the “Retailer of the Year” award ceremony, Decathlon Ukraine received bronze in the category of sports E-commerce of Ukraine. Not so bad for a company attacking the market. But not enough for a team with a champion mentality.… more
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My presentation at RAU Expo was titled “Change or Die.” It was about how we are at another turning point due to the rapid acceleration of technological development. Either you implement changes very quickly, or you fade into history. more
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We have opened a fourth store and a second city for Decathlon in Ukraine. 3000 sq. m. sporting goods and areas for testing products, 70 sports are already available for Odessans in the shopping center Riviera. more
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On June 16, I’ll be speaking at Ukraine’s main retail forum, RAU Expo 2021. I’ll share my experience in launching and developing Decathlon’s online business, along with some fascinating case studies from the lockdown period. I’ve really missed live events… more
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In Ukraine (and not only in Ukraine), there’s a common belief that business is a toxic environment full of lazy, unmotivated people. And to manage them, you must be an “effective” manager with alpha traits. What’s on the agenda today?… more
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The already existing AR technology shows how tomorrow you will search for products in store. Fewer people will ask staff for help in store and will use their smartphones instead. Probably in-store staff functions will shift soon from sales consultations… more
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Just finished the course “Digital Transformation” more
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(just a reminder for myself) more
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Key insights from The Wall Street Journal: Managers are evolving into coaches. Automation and AI will reduce technical tasks, emphasizing emotional intelligence and talent development. Future leaders will excel in social skills like listening and adaptability, while leadership training focuses… more
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On the Island of Gods, there’s everything: oceans and seas, waterfalls and lakes, mountains and volcanoes, temples and rice fields. And awesome people, of course. When I realized where I had ended up, I started zooming around the island like… more
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Throwback to 2020 in the stunning Carpathians. Fresh air, breathtaking views, and unforgettable moments. more
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“I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1. Given that, you’re well advised to go after the cream of the cream…A small… more
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“The masses have never thirsted for truth. They demand illusions without which they cannot live.” — Sigmund Freud “People see what they want to see, hear what they want to hear, believe what they want to believe, and refuse to… more
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Great ads tell a story. Outstanding ads evoke emotions. more
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Individual Performance Formula by Decahtlon more
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Nice reminder from KG more
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About Ultimate and Nova Club on Pryamyi TV channel.Together with Pcholkin Dima, we talked a bit about Ultimate in Ukraine and the preparation of our club NOVA, Kyiv Ultimate Club, for EBUCC2018 – the European Beach Ultimate Club Championships.Thanks to… more
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Ikigai: the Japanese concept of finding purpose in life. It’s the sweet spot where passion, mission, vocation, and profession meet. When you discover your ikigai, happiness becomes a natural part of the journey. What’s your reason for getting up… more
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This unassuming presentation, published in 2009 by Netflix’s CEO, has been viewed 18 million times to date. Facebook board member Sheryl Sandberg called it the most important document created in Silicon Valley.Each slide is worth its weight in gold. more
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“It’s kind of fun to do the impossible.” Walt Disney said, “If you can dream it, you can do it.” Life is too short to spend it doing the possible. Learn to pursue the impossible, pursue what others say can’t… more
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The more invisible evil is, the more terrifying it becomes. The devil doesn’t hold a neon sign overhead saying “devil.” Evil finds its way to each of us, but it always starts the same way: by convincing you it doesn’t… more