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  • WE WON🏆RETAILER OF THE YEAR 2023

    WE WON🏆RETAILER OF THE YEAR 2023

    BREAKING: Decathlon WINS Czech Republic’s 🏆 RETAILER OF THE YEAR 2023 (sports) for the 4th time in a row! 🎉 This prestigious 21-year award is all about customer value – something we deeply believe in. Over 85,000 customers helped choose this… more

  • Are you certain your last call wasn’t AI?

    Are you certain your last call wasn’t AI?

    Was it a real person—or an AI clone running your last interview? This isn’t fiction anymore. Watch the video below 👇 AI is changing the world – will your next job interview be with a bot? How will we ever… more

  • How Decathlon CZ doubled delivery speed in one year

    How Decathlon CZ doubled delivery speed in one year

    The last mile delivery can boost an E-commerce business or bury it. Knowing this, we at DECATHLON Česká republika are focused on delivery speed. 🚛💨 In 2023 alone, we slashed the average lead time of online orders from 2.3 days… more

  • Nobody. Knows. Anything. Relax and test.

    Nobody. Knows. Anything. Relax and test.

    Nobody. Knows. Anything. This statement from Netflix co-founder and investor Marc Randolph might seem counterintuitive. But it holds a powerful truth I’ve learned over decades in Digital business. The only way to find out is to test, iterate, and learn… more

  • Shop sustainably with Decathlon’s Second Life

    Shop sustainably with Decathlon’s Second Life

    At Decathlon, we believe that sport can unite people to act and care for the planet. Today, worldwide, we are transforming our business model to impact the negative trend of climate change. In DECATHLON Česká republika this year, we started essential… more

  • Fast and Simple Click & Collect

    Fast and Simple Click & Collect

    🛍️ At Decathlon, we’re always thinking about improving the customer experience. Our customers love our stores, and even when they order online, their preferred place to collect their purchases is our Click & Collect points in our Decathlon stores. However,… more

  • Novak Djokovic choose Decathlon

    Novak Djokovic choose Decathlon

    The absolute beast, holding the all-time record for 23 Grand Slam victories, The Joker himself, casually walking in Decathlon Portugal store 💪 more

  • European Ultimate Championship experience

    European Ultimate Championship experience

    Update: Bronze medal of the European Championship around the neck 🥉💪 For me, participating in the European Championship is an event in itself. But this time, it is also a tremendous honor to represent Ukraine at European Beach Ultimate Club… more

  • Our E-commerce packaging: Smart, Green, and Cost-saving

    Our E-commerce packaging: Smart, Green, and Cost-saving

    Bad news for carton box suppliers of Decathlon 🤷, and excellent news for the planet 🌍 At DECATHLON Česká republika, we send millions of e-commerce orders every year from our warehouses to stores. Each order used to require a carton… more

  • RETAIL EXPO 2021

    RETAIL EXPO 2021

    Round table with digital leaders from Decathlon, Foxtrot, Epicenter, Allo, Colin’s, Comfy, Sova, and Auchan at RETAIL EXPO 2021 – the sixth anniversary congress of the retail industry.Discussion about problems, opportunities and how to make Ukrainian retail even more digital… more

  • RETAILER OF THE YEAR AWARD🥉

    RETAILER OF THE YEAR AWARD🥉

    Yesterday, at the “Retailer of the Year” award ceremony, Decathlon Ukraine received bronze in the category of sports E-commerce of Ukraine. Not so bad for a company attacking the market. But not enough for a team with a champion mentality.… more

  • Change or Die 💀

    Change or Die 💀

    My presentation at RAU Expo was titled “Change or Die.” It was about how we are at another turning point due to the rapid acceleration of technological development. Either you implement changes very quickly, or you fade into history. more

  • New Decathlon store in Odesa⚓

    New Decathlon store in Odesa⚓

    We have opened a fourth store and a second city for Decathlon in Ukraine. 3000 sq. m. sporting goods and areas for testing products, 70 sports are already available for Odessans in the shopping center Riviera. more

  • Let’s meet at RAU Expo

    Let’s meet at RAU Expo

    On June 16, I’ll be speaking at Ukraine’s main retail forum, RAU Expo 2021. I’ll share my experience in launching and developing Decathlon’s online business, along with some fascinating case studies from the lockdown period. I’ve really missed live events… more

  • About the Team Culture at Decathlon

    About the Team Culture at Decathlon

    In Ukraine (and not only in Ukraine), there’s a common belief that business is a toxic environment full of lazy, unmotivated people. And to manage them, you must be an “effective” manager with alpha traits. What’s on the agenda today?… more

  • AR in stores: Changing how we shop tomorrow

    AR in stores: Changing how we shop tomorrow

    The already existing AR technology shows how tomorrow you will search for products in store. Fewer people will ask staff for help in store and will use their smartphones instead. Probably in-store staff functions will shift soon from sales consultations… more

  • Learning never stops🎓

    Learning never stops🎓

    Just finished the course “Digital Transformation” more

  • Serve those you lead

    Serve those you lead

    (just a reminder for myself) more

  • Who are the next-generation leaders?

    Who are the next-generation leaders?

    Key insights from The Wall Street Journal: Managers are evolving into coaches. Automation and AI will reduce technical tasks, emphasizing emotional intelligence and talent development. Future leaders will excel in social skills like listening and adaptability, while leadership training focuses… more

  • Flashbacks from Bali

    Flashbacks from Bali

    On the Island of Gods, there’s everything: oceans and seas, waterfalls and lakes, mountains and volcanoes, temples and rice fields. And awesome people, of course. When I realized where I had ended up, I started zooming around the island like… more

  • Go after the cream of the cream

    Go after the cream of the cream

    “I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1. Given that, you’re well advised to go after the cream of the cream…A small… more

  • IKEA Lamp ads

    IKEA Lamp ads

    Great ads tell a story. Outstanding ads evoke emotions. more

  • ANYTHING IS POSSIBLE

    ANYTHING IS POSSIBLE

    Nice reminder from KG more

  • Ikigai & Happiness

    Ikigai & Happiness

    Ikigai: the Japanese concept of finding purpose in life. It’s the sweet spot where passion, mission, vocation, and profession meet. When you discover your ikigai, happiness becomes a natural part of the journey.   What’s your reason for getting up… more

  • Netflix Corporate Culture

    Netflix Corporate Culture

    This unassuming presentation, published in 2009 by Netflix’s CEO, has been viewed 18 million times to date. Facebook board member Sheryl Sandberg called it the most important document created in Silicon Valley.Each slide is worth its weight in gold. more

  • Mistakes

    Mistakes

    “If you don’t make mistakes, you’re not working on hard enough problems. And that’s a mistake.” ― Frank Wilczek more

  • This is fire! 🔥🚒

    This is fire! 🔥🚒

    The guys launched a stream and used a 30-second delay on Facebook Live to sequentially layer all the parts of the track into a complete composition. more

  • Honesty parameter

    Honesty parameter

    – Hey, TARS, what’s your honesty parameter? – 90% – 90% ?!? – Absolute honesty isn’t always the most diplomatic, nor the safest form of communication with emotional beings. From Interstellar more